Gurus come in all shapes and sizes… Fitness gurus, Marketing Gurus, Build a Business Gurus, …
One of the subjects that we teach on our NLP Practitioner course is how to construct and use metaphors to aide the communication process and create positive influence.
Story telling is on of the oldest ways to transfer knowledge and learning to people and is an exquisite art to master. A metaphor can give resources and a fresh perspective on any situation. It is worth remembering that it is always down to the individual to take whatever meanings and learnings for any given metaphor.
Whilst we were on our morning walk in Goa we would watch the local fishermen bring in the catch, which reminded us of a story of a fisherman and a businessman:
There was once a businessman who was sitting by the beach in a small Brazilian village. As he sat, he saw a Brazilian fisherman rowing a small boat towards the shore having caught quite a few big fish.
The businessman was impressed and asked the fisherman, “How long does it take you to catch so many fish?” The fisherman replied, “Oh, just a short while.” “Then why don’t you stay longer at seas and catch even more?” The businessman was astonished.
“This is enough to feed my whole family,” the fisherman said. The businessman then asked, “So, what do you do for the rest of the day?” The fisherman replied, “Well, I usually wake up early in the morning, go out to sea and catch a few fish, then go back and play with my kids. In the afternoon, I take a nap with my wife, and evening comes, I join my buddies in the village for a drink – we play guitar, sing and dance throughout the night.”
The businessman offered a suggestion to the fisherman. “I have a PhD in business management. I could help you to become a more successful person. From now on, you should spend more time at sea and try to catch as many fish as possible. When you have saved enough money, you could buy a bigger boat and catch even more fish. Soon you will be able to afford to buy more boats, set up your own company, your own production plant for canned food and distribution network. By then, you will have moved out of this village and to Sao Paulo, where you can set up HQ to manage your other branches.”
The fisherman continues, ‘And after that?” The businessman laughs heartily, “After that, you can live like a king in your own house, and when the time is right, you can go public and float your shares in the Stock Exchange, and you will be rich.”
The fisherman asks, “And after that?” The businessman says,
“After that, you can finally retire, you can move to a house by the fishing village, wake up early in the morning, catch a few fish, then return home to play with kids, have a nice afternoon nap with your wife, and when evening comes, you can join your buddies for a drink, play the guitar, sing and dance throughout the night!”
The fisherman was puzzled, “Isn’t that what I am doing now?”
From this story, each of us will most likely have taken something different, what did you learn?